Prasar Bharati signs MoU with ICCR to promote Indian Culture

• Integrity Education, Delhi
• 21, Dec 2021

Prasar Bharati and Indian Council for Cultural Relations, ICCR have signed a Memorandum of Understanding for promoting Indian culture. The performances of the eminent artists associated with the ICCR will be telecast on the national and International Channels of Doordarshan.

The dance and music performances will be showcased on DD National, DD India, regional channels of Doordarshan and Prasar Bharati News Services (Digital Platform of Prasar Bharati) in the form of a weekly programme.

The MoU aims to bring forth the best of Indian Culture to the National and International audiences and provide TV and Digital platforms to the performing artists.

In collaboration with ICCR, Doordarshan will produce 52 half an hour episodes, based on cultural events, concerts, performances of music and dance organized by ICCR.

The MoU was signed between Mayank Kumar Agrawal, Director General, Doordarshan and Dinesh  Patnaik, Director General, Indian Council for Cultural Relations. Chief Executive Officer of Prasar Bharati Shashi Shekhar Vempati and other senior officers from Prasar Bharati and ICCR were also present on the occasion.

This MoU will be in operation for the period of three years from December 2021 till December 2024.

Sources : News On Air