GI tagged sweet dish Mihidana

In an effort to promote indigenous & Geographical Identification (GI) tagged products, first consignment of GI tagged sweet dish Mihidana sourced from Bardhaman, West Bengal has been exported to the Kingdom of Bahrain.
In August, 2021, India Post released a special cover on West Bengal''s sweetmeats Mihidana and Sitabhog.
West Bengal’s Bardhaman got the GI tag for the century-old sweetmeats in 2017.

About GI Tag

A GI tag is a sign denoting a specific geographical origin and possess qualities or a reputation that are due to that origin.
A GI tag can be issued for agricultural, natural or manufactured goods that have a unique quality, reputation or other characteristics attributable to its geographical origin.
GI, a form of intellectual property right (IPR), is distinct from other forms of IPR, as it ascribes the exclusivity to the community in a defined geography, rather than to an individual, as is in the case of trademarks and patents.
APEDA has been carrying out promotional activities to bring unique and GI certified products to the agricultural and processed food products export map of India.