GI certified Madurai Malli

• Integrity Education, Delhi
• 09, Jul 2021

• The traditional jasmine flower is cultivated in the districts of Madurai, Virudhunagar, Theni, Dindigul and Sivaganga
• Special characteristics of the Madurai Malli are deep fragrance, thick petals, lengthiest petiole and delayed opening of buds, ensuring longer shelf-life of the flower.
• Madurai has evolved into the ‘jasmine capital’ of India.
• Indian community in Dubai and USA would be able to offer fresh flowers to Hindu deities both at home and temples while celebrating religious and cultural festivals after exports of flowers from India continue at regular intervals.