Agreement with Flipkart under NRLM

• Integrity Education, Delhi
• 08, Dec 2021

36 SHGs have been registered on Flipkart and 11 products are listed for sale

A Memorandum of Understanding (MoU) is entered on 2^nd November, 2021 between Ministry of Rural Development and Flipkart Internet Pvt. Ltd. to allow the Self Help Groups (SHGs) producers including the artisans, weavers and craftsmen to access national markets through the Flipkart Samarth programme. Self Help Groups (SHGs) are likely to receive the following facilities and benefits through this MoU:

1. SHG members and Clusters (geographical grouping of SHGs) will be provided training support for on-boarding products.
2. Waiver of all commission charges for selling on the platform for a period of 6 months.
3. Cataloguing support for a maximum of 100 products per seller.
4. Other benefits like support for warehousing and account management etc.

The products of Self Help Groups will get exposed to the market in India only for sale through Flipkart.

As on 30th November 2021, 36 SHGs have been registered on Flipkart and 11 products are listed for sale.

This information was given by Union Minister of State for Rural Development Sadhvi Niranjan Jyoti in a written reply in Lok Sabha today.

Sources : PIB